All modern businesses have to stay active online to generate new business. Family owned businesses with local stores serving even small local communities have found that the internet is a medium that one cannot ignore. It brings free as well as paid business queries. Any source of new revenue opportunity cannot be ignored.
How to use internet effectively to generate new business queries and leads?
1. Get your business store online
A nice and professional website is all that you need to get started. You can use free website templates or software such as WordPress, Joomla and Drupal. Get shared web hosting and a domain name for your business. Keep your website fresh with new content and design.
2. Start blogging
Once you have your own domain, set up a blog alongside your business website. Make sure to publish articles regularly, at least once a week.
3. Get social
Use Facebook, Twitter, Instagram, etc to connect with your existing and new customers. You should also have your business website listed on review websites and popular online directories such as Yelp, Yellow Pages, etc.
4. Use paid advertising opportunities
Though most businesses hate to spend on online ads such as the ads shown on search pages, it cannot be ignored. If your finance allows, stay update with ad space. Show your business on Google ads and Facebook ads. If there is any local website that drives lots of traffic, consider placing ads there.
Stay updated with the latest trends online. It will help you beat competition. Go, generate new business leads.